Future-proofing Local Now’s
OTT network and improving monetization
Local Now
Future-proofing Local Now’s
Local Now is an American news and weather subscription television network owned by The Weather Group, LLC., a subsidiary of Entertainment Studios. They offer OTT services across Web, iOS, Android, Roku, Amazon Fire TV, Smart TVs and HTML 5 Apps. Local Now wanted to make the step change required to integrate live linear video content into their programming, while also improving monetization across their OTT network – scaling their offering to drive more revenues. So in late 2019, they approached us to complete an end-to-end audit of their OTT infrastructure and business model – to reimagine the art of the possible – and develop a set of recommendations that would set them on a path towards achieving their business goals.
To support, we brought our deep sector expertise (40+ years combined experience) in content video delivery, app development, monetization and content syndication. After an eight week review, the outcomes meant a complete upgrade of their entire OTT network to overhaul their system and leverage best-in-class vendors to future-proof their approach.
To complete the work, Local Now continued our engagement which saw the secondment of our CTO, Joe Pascual, to lead the delivery and ultimately re-launch Local Now.
Through our relationships
with best in-class vendors,
Joe brought together the
A-team of delivery partners
to achieve the best possible outcomes for Local Now.
Technology consolidation across Local Now’s network
Bringing together the Local Now internal CMS and other technologies into dotstudioPRO, to leverage our enterprise video content management system as the central nucleus for content management and delivery
Improved adfill rates
Helping to increase inventory fill rates across the network overtime, along with the inclusion of a new TVOD offering.
Integrations with best in class vendors
Leveraging a wide network of vendors across contextual advertising and recommendations engine (Iris TV), app development (You.i), data analytics (Conviva), UX/UI design firm (Babysteps), universal search and discovery (Universal Search.io), SSAI ads powered by Thunderstorm (Amagi), Ad Spring (WURL) and Media tailor (AWS Elementals) and our comprehensive ad infrastructure (dotstudioPRO)
Scalability
by updating their technology infrastructure across their CMS and apps, this removed previously encountered technical barriers for broadening their content library. They can now add content to their app libraries without limitations.
Rapid deployment of 100+ live linear channels
Which can now be added to their apps with a robust EPG schedule from multiple 3 party content providers and systems.