How We Built an Agentic Conversational AI Assistant Into Our CMS in Just One Week 

“dotstudioPRO AI Assistant embedded in CMS dashboard for conversational content management”

Building on a Proven Foundation

At dotstudioPRO, we’ve spent 15 years refining our award-winning enterprise video CMSBut we’re not standing still. As streaming grows more complex, managing content must become faster, smarter, and more intuitive.

 

That’s why, in just one week, with AI assistance our lead engineer Matt Armstrong built and integrated an Agentic Conversational AI Assistant directly into the dotstudioPRO CMS. What makes this even more powerful is that it was developed on the back of our new AI-powered Search feature already in the dashboard, turning search into a springboard for a whole new way of working.

dotstudioPRO Video CMS AI Optimized

From Search to Assistant

The journey began with AI-powered Search inside our CMS dashboard, a feature that allows users to find and filter content with natural language queries that think more like a person than a database.

From there, Matt extended the foundation into a fully Agentic Conversational AI Assistant. In just one week, he added the ability to:

  • Interpret commands beyond search, chaining multi-step workflows together.

  • Execute operations directly in the CMS, from geo-blocking to playlist creation.

  • Respond conversationally so teams can manage content the way they think, not the way systems dictate.

“Video CMS systems have traditionally been powerful but painfully complex. Our AI Assistant breaks down that barrier; now anyone can create channels, export reports, or curate playlists with a single sentence,” said Matt Armstrong, Lead Engineer at dotstudioPRO. “This is not just automation, it is a reinvention of content management itself.”


Why This Matters

We know the pain points of content operations: ingesting metadata, creating playlists, applying geo-blocking, scheduling for FAST and AVOD, and exporting reports. These steps often take hours of manual work.

With the new AI Assistant, you can simply type or say in multiple languages:

  • “Build a playlist of all 2023 documentaries tagged with ‘environment.’”

  • “Apply geo-blocking for Canada on this new series.”

  • “Show me all videos expiring next month and export to CSV.”

Now, what once took hours takes minutes.


Why Speed Matters

Innovation speed defines leadership in the AI era. The fact that our team built and integrated an Agentic Conversational AI Assistant inside our CMS in one week proves our agility and forward-development focus.

This is not a bolt-on gimmick, it’s a glimpse into the future of streaming operations.


What’s Next

We’re already enhancing the Assistant to support:

  • Monetization workflows like SSAI setups and dynamic ad podding.

  • Content strategy intelligence to recommend smarter distribution moves.

  • Automated compliance checks for geo-blocking and rights validation.

Combined with Chillfree TV, the first AI-built, vibe-coded streaming service — this Assistant marks another step in dotstudioPRO’s pivot to becoming a fully AI-first company.


Closing

What our lead engineer built and integrated in one week shows what’s possible when vision meets execution.

dotstudioPRO is building the AI tools that will power the next era of streaming — faster, smarter, and more intuitive than ever.

👉 Want to see the Assistant in action? [Request a Demo] 

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