TheGrio

The Challenge

TheGrio operates at the intersection of news publishing, video entertainment, and streaming — a uniquely complex content stack. They needed OTT apps on every major device that felt native, a CMS that could handle both traditional video and editorial article publishing in one unified workflow, and the ability to integrate blog posts and news content directly within the streaming app experience — not as an afterthought.

The Solution

dotstudioPRO built TheGrio's full OTT infrastructure — including a deployment of DSP's Rich Media publishing module, which allows editorial articles, news posts, and blog content to live natively inside the streaming app alongside video. This is an out-of-the-box DSP capability — any client can activate it without a custom dev project.

• Native OTT apps across Roku, Fire TV, Apple TV, and Android TV — fully branded, submitted, and certified
• DSP Enterprise Video CMS managing video, FAST channels, and editorial content from one interface
• Rich Media integration — editorial articles and blog content published natively inside the OTT app
• Linear FAST channel management with automated EPG generation
• AVOD monetization with programmatic ad support across all platforms
• Ongoing platform maintenance and updates

The Result

TheGrio launched a streaming experience that reflects the full depth of their editorial brand — video, live news, movies, and articles, all in one app. Their team publishes content once, across digital and streaming, with no duplication of workflow.